In the overwhelming world of advertising, brand awareness is imperative to a successful marketing campaign. As reported by Lane and Keller in the Marketing Science Institute, “the presence of advertising retrieval cues (logos, icons combined with name) on packaging leads to an 18 percent increase in brand evaluation and a 10 percent increase in purchase intentions.”
Essentially, Lane and Keller are saying that customers are more likely to recognize your brand favorably when they see your logo embossed on the pie pan while they eagerly finish off your delicious pie. More importantly the use of visual cues, such as these custom embossed pie pan, raises the customers’ repeat purchase habits.
Don’t just leave a good taste in your customer’s mouth – leave a lasting impression. Custom embossed pie pans from Chief Industries do more than bake perfect pie crusts. They build brand awareness, helping bakers define themselves and maintain a competitive edge.
Call us today at (714) 891-3571 to discuss having a custom embossment made for you.
Custom Embossment Terms and Conditions
Chief Industries offers our customers the option of having their logo made into a custom embossment insert (die). It is our policy to charge for the machine and engraving work needed to custom emboss your logo. All artwork needs to be camera ready. After receiving payment, it will take 10 to 14 working days to complete the die. Due to the fragile nature of engraving work, once the die is made, it shall become the property of Chief Industries. Chief Industries will be responsible for die maintenance, die storage, and we will always emboss your pie pans for no extra charge.